Colorado Tourism Roadmap Listening Session Coming to Lamar



Colorado Tourism Office Seeking Public Input on Strategic Plan
to Maximize State’s Tourism Potential


The Colorado Tourism Office (CTO) is scheduling a second round of listening sessions in cities, mountain towns and the plains in mid-October to hear input on proposed priorities for inclusion in a statewide strategic plan for Colorado tourism.

A listening session is set in Lamar from 1 p.m. to 2 p.m. on Thursday, October 6 at the Lamar Cultural Events Center, 102 East Parmenter. Anyone with a stake in the future of Colorado tourism, including community leaders and elected officials, is invited to participate in the 60-minute facilitated discussions.

“This is a chance for Coloradans across the state to take part in identifying the top priorities for maximizing one of the most important industries in our state,” said Cathy Ritter, director of the CTO. “We hope participants will bring their thoughts about challenges that need to be addressed as well as opportunities to drive even more long-term benefits, jobs and tax revenues for communities around our state.”

The listening sessions will be led by Mitch Nichols, President of Nichols Tourism Group of Bellingham, WA, which has been engaged to lead development of the Colorado Tourism Roadmap. Nichols heads up a consulting team that also includes the Radcliffe Company of Spokane, WA, and the National Laboratory of Tourism and e-Commerce, based at the University of Florida in Gainesville.

Findings from the listening sessions will be used to develop goals, strategies and action steps for the plan, which is scheduled for a vote before the Colorado Tourism Board in January. Throughout the roadmap process, the CTO will be seeking public input through

In 2015 Colorado set all-time records welcoming 77.7 million visitors to the state who spent $19.1 billion and generated $1.13 billion in tax revenue.

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